We recently finished implementing a special kind of online store. The project idea appealed to us from the very beginning, and it was precisely this idea which we thought sets the store apart in an eCommerce market focused on products rather than on its consumers.

pravaliadeacasa.ro is not just another online store that sells something, it’s a store that brings Romania closer to all Romanians living abroad. Anyone that had lived in a foreign country can surely relate to the pleasant feeling of discovering something made back home, be it a chocolate-bar, a book or a DVD of a classic movie. What’s more, Prăvălia de Acasă is the perfect place for all those who want to discover a wide range of carefully selected Romanian products.

With a number of 3,000 visits in the first 5 days from its launch, the store currently holds 500 items and will eventually offer as much as 3,000 authentic products to an estimate of 4.4 million Romanians living abroad, in Italy, Spain, Germany, the US, Canada, France, the UK, and Israel.

We’ll be back with more technical details in a Drupal case study covering the most important steps in developing the online store.